Paul Joseph & Co, a hedge fund management company out of NYC, needed a visual identity that spoke to their refined & established clientele. The founders were looking for an identity that instantly relayed professionalism and fortitude. Ratowsky Creative came up with a design that speaks to those needs while also offering an effective solution that is modern and elegant. The design is versatile in its ability of usage yet strong enough to stand on its own. It is an immutable brand that broadcasts respectability. The identity speaks of the abilities of Paul Joseph & Co and highlights what sets them apart from the rest.