The word mark is a testament to structure, form & flow as it delivers an unspoken elegance that can play to almost any surrounding.

Due to the simplicity of the word-mark, the application can be highly versatile across all mediums. In a clean setting standing by itself, or as an overlay on more in depth images, the word-mark always withholds it’s subtlety & timelessness.

Made of vertically stacked custom typography, the word-mark is placed in intentional & directional relation to West & East which offers an obvious representation of the brand name & is custom made to form a perfect square to highlight the importance of a healthy, balanced life.


•Visual Identity System

•Creative Messaging

•Responsive Website

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