Paul Joseph & Co needed a visual identity that spoke to their refined & established clientele. They wanted an image that instantly relayed professionalism and wealth. Ratowsky Creative came up with a design that speaks to those needs while also offering a solution that is modern and elegant. The design is versatile in its ability of usage yet strong enough to stand on its own. It is a immutable brand that broadcasts respectability. The identity speaks of the abilities of Paul Joseph & Co and highlights what sets them apart from the rest.