House of belonging.
Anatome is a hair salon and hair education space located in the heart of Denver's RiNo Art District.
Anatome is a house of belonging. A place of teaching where all are welcome and ideas and knowledge are freely shared. During the project brief you could feel the passion the proprietors had of this notion. A space of community was to be created where one could feel free, could lower their walls and could grow through sharing of experience and knowledge.
The key of the visual identity system was to communicate these important sentiments while also igniting the viewers imagination, leaving them wanting more through a sense of mystery. RC offered options that address these points and also surpass the current standards of application and versatility..